Viu boutique, Copenhagen – Denmark

July 3rd, 2017 by Camra’s blog

Viu has broken new ground by venturing up north, setting up shop in the heart of Copenhagen. The Swiss eyewear brand has secured a top location on Pilestræde, a narrow through fare lined with some of the Danish capital’s most coveted boutiques. The Viu boutique occupies the ground floor of a late 18th century building, and similarly to its other stores, it features an understated interior design by its creative director Fabrice Aeberhard. The design formula resonates well with both the brand’s following and design aficionados, and it’s not only adapted to each location’s dimensions, but also to the prevalent sensibilities.

For this setting, cues have been taken from Danish traits and values, such as closeness to nature and ecological thinking, and these are captured by the use of natural and sustainable materials. Adding up to the Viu’s self-proclaimed affiliation with the realm of lifestyle, fashion and design, the store additionally presents an exhibition of Scandinavian artists and designers Freya Dalsjø, Olivia Frølich, Amalie Adrian, Albert Grøndahl, Lea Guldditte Hestelund and Gro Sarauw on the second floor, curated in collab with le Mile magazine. The new Viu boutique carries the brand’s full range of prescription frames and sunglasses.









https://superfuture.com/supernews/copenhagen-viu-store-opening

Nino shoe store by Dear design, Barcelona
Dear design’s team was faced with the design challenge of gathering all of t...
KPN XL business center by Storeage, Eindhoven
Storeage, the Amsterdam based retail design agency, has created KPN XL, a fu...
Tokioka Shinsaibashi store by VOIGER, Osaka - Japan
Based on their request, key point in design is a person who dressed down a l...
Ronen Chen store by Architect Guido Herszage, Tel Aviv - Israel
Ronen Chen store by Architect Guido Herszage, Tel Aviv - Israel.

Leave a Reply

Your email address will not be published. Required fields are marked *