FC Barcelona 2017/18 Jersey – Premium Edition packaging by Oxigen

July 10th, 2017 by Camra’s blog

Exclusive packaging design, targeted to the media and VIP’s pre-release of the new Barça 2017/18 Shirt. Under the concept of “The Shirt Never Sleeps”, it is played with black and a series of pieces are articulated and combined with different materials resulting in premium packaging.

Both the functional design of the pack and its choice at the level of finishes has been a scrupulous study for its correct sensorial harmonization. Combining black Skin Curious collection® paper, with a black glossy stamping, makes it unique to each piece by playing with black.

In addition, it is a combination of black methacrylate plate that creates a set of lights and shadows by the typographic die; refined details even on the silvery paper wrapped around the long-awaited shirt, a pasted double sided card that combines black and silver stamping is inside and a combination of subtle contrasts to surprise with elegance.

Creative Agency: Oxigen
Project Type: Commercial Work
Creative direction: Sònia Rodríguez Grau
Art direction: Carlos Pérez







http://www.packagingoftheworld.com/2017/07/fc-barcelona-201718-jersey-premium.html

The Beauty Candy Apothecary branding by Bravo Company
We created a pure, clean look for Beauty Candy, drawing inspiration from typ...
Perfect Alchemy Pasta Packaging by Giotto Creative Studio
Pavan Group, among the worldwide leaders in the design and engineering of te...
Senspa Lemongrass Aroma Set packaging by Sealburger
Under the consideration to remain the sacred Thai, the wood texture, gold,...
Almay Cosmetics packaging by Brittany Scannicchio
The goal of this redesign was to showcase Almay’s use of gentle and non-irri...

One thought on “FC Barcelona 2017/18 Jersey – Premium Edition packaging by Oxigen

Leave a Reply

Your email address will not be published. Required fields are marked *